Social Media Data Privacy Policy

A: General Information

We as J. Schneider Elektrotechnik GmbH, Werner-von-Siemens-Straße 12, 77656 Offenburg, Germany, Phone +49 781 2060, Fax +49 781 25318, email: info@j-schneider.de (hereinafter referred to as "J. Schneider"), maintain social media company profiles (hereinafter referred to as "social media page(s)") on various platforms. By means of these social media pages, we contact the users of the social networks and regularly share content. The operators of these social media platforms can record your usage behaviour with cookies and similar technologies. If you use the social networks (with a profile on our company website, in groups, etc.), the type, scope and purposes of the processing of the data in the social networks are primarily determined by the operators of the social networks. This allows us to see general statistics about interests and demographic characteristics as you move around our social media sites.

This privacy policy contains information on the processing of your personal data in connection with the operation of our social media company profiles on the following platforms:

  • Facebook and Instagram:
    Operator in each case Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter referred to as "Meta")
  • LinkedIn:
    Operator LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as "LinkedIn")

 

Any use of our social media sites is your own responsibility. If you do not wish any corresponding data processing in connection with the platform operators, you are welcome to contact us via our website www.j-schneider.de

 

I. Duration of storage

Your stored personal data are erased if you have objected to the processing of your data, if the knowledge is no longer required to fulfil the purpose pursued with the storage or if the storage is inadmissible for other legal reasons.

Please note that the platform operators collect and store your data when you visit our social media pages. This also applies to cookies that the platform operators use to provide the functionalities. We have no influence on this. In this respect, please observe the information provided by the respective platform operators.

 

II. Categories of recipients, transfer to third countries

As a matter of principle, we do not transfer your data to third parties unless we are legally obliged to do so (e.g. in the event of a request by law enforcement authorities), we require your data to carry out business processes or use your data within the scope of a contract processing agreement. This applies, for example, to web hosts, communication agencies or IT service providers. In all cases, we strictly observe the legal requirements.

 

In this context, data may also be transmitted to other countries in which the above-mentioned contractual partners may be located or process the data. These are primarily states of the European Economic Area (EEA) and occasionally states outside the EEA. Such countries may have data protection regulations that are different and less protective than those of the EU. This may result, for example, in your data being processed by public authorities for control and monitoring purposes, possibly without the option of legal redress. We implement appropriate safeguards, including the conclusion of EU standard data protection clauses, in the event that personal data are processed outside the EU and there is no adequacy decision by the European Commission. The contractual text of the EU standard data protection clauses and the adequacy decisions are available on the website of the European Commission, the EU standard data protection clauses herein, and the adequacy decisions herein.

You will find the relevant information

  • from Meta, accessible here
  • from LinkedIn, accessible here

 

III. Your rights in accordance with GDPR

 

1. General

You have the right to information about the processing of personal data concerning you, a right to data portability and, where applicable, rights to erasure, rectification, restriction of processing and/or objection to processing, as well as a right to lodge a complaint with a supervisory authority. For further information, please contact our data protection officer, whose contact details can be found below.

You can find more information on exercising your data subject rights under the explanations on the respective platform operators

 

2. Special information on the right to object pursuant to Section 21 of the

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Section 6 (1)(f) of the GDPR (processing of data for the purposes of a legitimate interest). This also applies to profiling founded on this legal basis (Section (4)(4) GDPR). 

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. If your objection is directed against the processing of your data for advertising purposes, based on Section 6 (1)(f) GDPR, we will immediately stop the processing without further examination. This also applies to profiling that takes place in such contexts

 

IV. Data Protection Officer

For enquiries about data protection or your personal data at J. Schneider, you can contact our data protection officer:

by email:                     DSB@j-schneider.de

by standard mail:        J. Schneider Elektrotechnik GmbH

Datenschutz

Helmholtzstr. 13

77652 Offenburg, Germany

 

B: Facebook- and Instagram pages

 

I. Processing of personal data by Meta

According to our information, Meta processes the users' data in particular for the provision of the services, for advertising (analysis, measurement and creation of personalised advertising), market research, to promote protection, integrity and security, to communicate with you, for research and innovation for social purposes and for personalisation and improvement of the products.

You can find more detailed information on data processing by Meta in the respective data protection declarations, available here for the Facebook pages and here for the Instagram pages.

Meta uses so-called cookies to store and further process this information. These are text files that are stored on the end devices used by the users. If the user has a Social Media profile and is logged in, cookies can also be stored and analysed across devices.

You can find more information on the use of cookies by Meta and how to deactivate them in the respective cookie policies, available here for the Facebook pages and here for the Instagram pages.

 

II. Page statistics

We as the operator of the respective social media pages are provided by Meta with page statistics (page insights), i.e. statistical data on the use of our Facebook and Instagram pages. These are aggregate statistics generated from certain events logged by Meta servers when people interact with pages and the content associated with them. In this context, information is provided by Meta for certain categories (followers or fans, people reached, etc.) and time periods.

 

1. Facebook pages

 

On the Facebook pages, we receive aggregated statistics about

  • The number of people who have seen one of our posts at least once, grouped by age and gender
  • The origin of our fans in terms of country, city and language
  • "Like" information from other pages most frequently liked by our fans
  • Interactions with our posts, events or videos
  • Relationship status
  • Family status (e.g. parents)
  • Degree of education
  • Job title
  • Interests
  • User behaviour
  • Important life events (e.g. wedding, engagement, birth of a child, birthdays, moving house)
  • Device usage
  • Activity frequency

 

2. Instagram pages

 

On the Instagram pages, we receive aggregated statistics about

  • Gender
  • Age range
  • Most popular locations
  • Number of "likes" on our photos and videos
  • Number of comments on our photos and videos
  • Number of people who have seen a photo or video
  • How frequently a photo or video was shared
  • Profile visits, website clicks and conversations started, as well as how many people see content on our Instagram page
  • Insights on our posts, stories (subscriptions, calls, replies, emails, SMS messages, shared content, impressions, link clicks, following story views, leaving/returning to story, web page clicks to linked web pages)
  • Route planning to linked locations
  • Information on subscribers and target group, such as, among other things, the growth in the number of subscribers in specific periods of time
  • Information about when our subscribers are online.

 

The statistics for these social media pages are generated and provided by Meta, i.e. as the operator of these pages we have no influence on their generation and presentation.

 

We receive the data in aggregated form and use the statistics to make our posts and activities on our social media pages as appealing as possible to users.

 

As the statistics are only shown for a certain number of people, they cannot be traced back to individuals.

For more information on page statistics, see the information on page insights data, available here. You will also find the joint responsibility agreement we have concluded with Meta.

J. Schneider processes these data on the basis of Section 6 (1)(f) GDPR. Data processing enables us to optimise the functionalities of our social media pages as well as to improve our offer. These purposes also constitute our legitimate interest in processing the data in accordance with Section 6 (1)(f) GDPR.

 

III. Processing of other personal data by J. Schneider

We may be able to identify users of our social media pages and view their profiles and shared information according to their visibility settings, for example when they post or like posts on our social media pages. In this context, we process data (e.g. user names) for the operation of the social media fan page.

If you no longer wish to have these data processed in the future or would like to restrict their usage, you can delete your posts or remove the connection between your Facebook or Instagram profile and our site by using the "I no longer like this page" function.

If you provide us with personal data directly via our social media pages (e.g. through posts), we will only use these data to respond to your posts or messages via the Instagram pages, e.g. to answer questions.

The legal basis for the data processing associated with this is Section 6 (1)(b) GDPR in the case of contract-related enquiries, and otherwise Section 6 (1)(f) GDPR, based on our interest in answering enquiries and contributions in a user-oriented manner and, if necessary, documenting the result of the processing in the event of queries

 

IV. Exercising your data protection rights

For the processing of your Page Views Data together with Meta, we have agreed with Meta that Meta is primarily responsible for providing you with the information about the processing of your Page Views Data and enabling you to exercise your data subject rights under the GDPR (e.g. right to object). For more information, click here.

We therefore generally recommend that you contact Meta directly to exercise your rights. If you need assistance or have any questions, please contact us using the details above. We will then forward your request to Meta.

 

C: LinkedIn

 

I. Processing of personal data by LinkedIn

LinkedIn processes the data of users within the scope of the company profile page set up by us essentially for the provision of analytical services. You can find more information on data processing by LinkedIn in LinkedIn's privacy policy here. LinkedIn uses so-called cookies to store and further process this information. These are text files that are stored on the end devices of the users. If the user has a LinkedIn profile and is logged in, cookies can also be stored and analysed across devices. You can find more information on the use of cookies by LinkedIn and how to deactivate them in LinkedIn's cookie policy here.

 

 

II. Page statistics

We as the operator of the social media page are provided by LinkedIn with page statistics (page insights), i.e. statistical data on the use of our pages. These are aggregate statistics created based on certain selection criteria that are logged by LinkedIn's servers when people interact with pages and the content associated with them. In this context, the following information in particular, but not exclusively, is provided by LinkedIn for certain categories (followers, page visitors, etc.) and periods of time:

  • Location (city/country)

  • Field of activity
  • Career level
  •  
  • Sector
  • Size of the company at which you are currently employed

 

We receive the data in aggregated form and use the statistics to make our company presence on our LinkedIn pages as appealing as possible to users.

The statistics (page visitors) are anonymous. No conclusions can be drawn about individual persons.

J. Schneider processes these data on the basis of Section 6 (1)(f) GDPR. Data processing enables us to optimise the functionalities/design of our LinkedIn pages as well as to improve our offer and therefore to find suitable employees for us. These purposes also constitute our legitimate interest in processing the data in accordance with Section 6 (1)(f) GDPR.

 

III. Processing of other personal data by J. Schneider

If you no longer wish to have these data processed in the future or would like to restrict them, you can edit or delete your profile page accordingly. If you provide us with personal data directly via our LinkedIn page (e.g. email/chat), we will only use these data for joint exchange.

The legal basis for the data processing associated with this is Section 6 (1)(f) GDPR, based on our legitimate interest in recruiting employees for our company, as well as answering enquiries and contributions in a user-oriented manner and, if necessary, documenting the result of the processing in the event of queries.

 

IV. Exercising your data protection rights

We generally recommend that you contact LinkedIn directly to exercise your rights. If you need assistance or have any questions, please contact us using the details above. We will then forward your request to LinkedIn.

 

 

 

Status July 2022